To Earn Extra Money in the Fall, You've Set Up

To earn extra money in the fall, you've set up a business guiding walking ghost tours through several historic homes in your neighborhood. You devote a lot of time to maintaining your Facebook business page, but you have to wonder if your social media content is inspiring your followers and their friends to show up for your tours. Which of the following would indicate that your Facebook campaign is working?

A) Your business has grown steadily since you started using Facebook, about 7 percent each year.
B) You average about 50 new followers a month, with big increases every September and October.
C) In general, you get at least 10 "likes" on every post.
D) Only 1 out of every 10 comments or so is negative; the rest are all positive or neutral.