Phoebe is using Facebook, Instagram, and Pinterest to promote her company's home decor items. She's just reviewed all of her posts and pins from the last three months and discovered that 62 percent of them did not get any shares or re-pins. The low level of ___ indicates that she needs to change her social media strategy and/or her products.

Question

Quizplus · Accepted Answer

Engagement is the correct answer because it refers to how users interact with content through likes, comments, shares, and re-pins. A low level of engagement indicates that the audience is not interacting with the posts, suggesting a need for a change in strategy.

Phoebe Is Using Facebook, Instagram, and Pinterest to Promote Her