Don, the office manager at Harbor Animal Clinic, started using social media to promote the clinic's veterinary services about a year ago. The analytic tools on his website show an increasing amount of new traffic coming from social media. He's also able to connect his website traffic and inquiries to a 3-percent rise in new patients. Don is pleased with his social media ___ measurements.

Question

Quizplus · Accepted Answer

Conversion measurements are specifically concerned with tracking how social media traffic translates into tangible outcomes, such as new patients, which is what Don is observing.

Don, the Office Manager at Harbor Animal Clinic, Started Using