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When Whole Foods' Customers Reach Out on Twitter with Issues

Question 116

Multiple Choice

When Whole Foods' customers reach out on Twitter with issues or complaints, the company's team responds quickly and resolves problems, even if they have to coordinate with individual stores to do so. Which goal is this social media activity intended to achieve?


A) Increase brand awareness
B) Manage a crisis
C) Improve customer service
D) Conduct market research

Correct Answer:

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