A Reddit user commented that a tea kettle sold at JCPenney looked like a silhouette of Hitler. When the message went viral all across social media, JCPenney responded immediately with individual messages affirming that the design similarity was totally unintentional. This represents an example of an organization using social media to achieve which goal?

Question

Quizplus · Accepted Answer

JCPenney's response to the viral comment through social media was a form of crisis management, aiming to address and mitigate the negative attention drawn by the unintended design similarity.

A Reddit User Commented That a Tea Kettle Sold at JCPenney