Ed Horton, of Horton & Sons Plumbing, started using social media to promote the family business about six months ago. He's been posting plumbing and other home maintenance tips on Facebook, Instagram, and Pinterest, but his website analytics show that far more visitors are coming from Facebook than the other two platforms combined. This measure of _____ indicates that he should focus his social media marketing efforts on Facebook.

Question

Quizplus · Accepted Answer

Activity and traffic refer to the number of visitors coming to the website from different sources, which is what Ed Horton is measuring through his website analytics.

Ed Horton, of Horton & Sons Plumbing, Started Using Social