You bought a bowling alley last year, and you immediately saw an opportunity to attract a new target audience: teens. To appeal to this group, you instituted a "Tuesday Teen Night," which you've been promoting through an integrated marketing campaign that includes social media. Which of the following would indicate that your social media activity is resulting in new teen customers?

Question

Quizplus · Accepted Answer

An increase in teen customers on Tuesday nights directly correlates with the success of the marketing campaign aimed at attracting teens, indicating that the social media activity is effectively drawing in the new target audience.

You Bought a Bowling Alley Last Year, and You Immediately