When You Took Over as the Marketing Manager for Clothing

When you took over as the marketing manager for clothing manufacturer Harrison, it appeared that the existing social media strategy was not resonating with consumers so you launched a new interactive campaign inviting the brand's loyal fans to post pictures of themselves wearing Harrison merchandise. Which of the following would indicate that the user-generated content is getting a better response?

A) To date, nearly 3,000 users have posted photos or videos.
B) User-generated posts typically get at least 50 "likes" each.
C) Your conversion rate has been averaging 2-3 percent.
D) You've seen a 7-percent increase in online sales.