Cliff Is a Volunteer at the Marysville Playhouse, and He's

Cliff is a volunteer at the Marysville Playhouse, and he's taken on the task of promoting their plays through social media. Over the last six months, the number of MP's Facebook followers has increased from 42 to 186, but no one ever comments on Cliff's posts. What does this mean for Cliff?

A) The low level of activity and engagement suggests Cliff needs a new social media strategy.
B) Cliff's increasing activity level shows he's doing a good job of promoting the brand, but his social media content needs to be more engaging.
C) Cliff's increasing activity level will lead to increased revenue, despite the fact that Cliff's social media content needs to be more engaging.
D) Since Cliff's goal is to sell more theater tickets, he does not need to be concerned with engagement.