Jose is the social media manager for a children's museum and is making decisions about the best mix of social media tools to utilize in order to achieve the objective of increasing the number of family memberships by 10% during the year. Jose likes to use Twitter, Instagram, Facebook, and Pinterest to reach the museum's desired target market but he spends most of his time developing the appropriate content and determining the frequency of posts. Which term best describes Jose's activity related to determining the use of social media?

Question

Quizplus · Accepted Answer

Tactical planning involves developing specific actions, such as content creation and determining the frequency of posts, which align with broader strategies like increasing family memberships. Jose's focus on these details fits within the scope of tactical planning.

Jose Is the Social Media Manager for a Children's Museum