Enterprise Holdings Typically Asks Customers to Respond to a Customer

Enterprise Holdings typically asks customers to respond to a customer satisfaction survey to identify their level of satisfaction with their vehicle, rental experience, as well as likelihood to use Enterprise again in the future for a rental vehicle. The company strives to achieve a 95% customer satisfaction rating when customers respond on a scale from "1" which indicates not at all satisfied to "100" which indicates extremely satisfied regarding their satisfaction with the rental experience. This is an example of a marketing strategy.