Some consumers are concerned about fuel economy and reducing their carbon footprint and may prefer a hybrid or electric vehicle. The market for hybrid cars is growing and Toyota has a strong position in the market due to the high level of sales of their Prius model. If Toyota was using the Boston Consulting Group growth/share matrix to map the position of the Prius, how would it be classified?

Question

Quizplus · Accepted Answer

The Prius would be classified as a "Star" because it is in a high-growth market (the growing market for hybrid cars) and has a strong market position due to high sales, indicating a high market share.

Some Consumers Are Concerned About Fuel Economy and Reducing Their