The smartphone market is growing rapidly as more consumers adopt the technology and wireless providers offer economical packages for consumers. Google's Pixel phone has a relatively low level of market share in the industry, which is dominated by brands such as Apple, Samsung, and LG. For Google, the Pixel phone is likely classified as a _____ according to the Boston Consulting Group.

Question

Quizplus · Accepted Answer

The Pixel phone, with its relatively low market share in a rapidly growing market, fits the description of a "question mark" according to the Boston Consulting Group matrix. This category is used for products with low market share in high-growth markets, indicating uncertainty and the need for strategies to increase market share.

The Smartphone Market Is Growing Rapidly as More Consumers Adopt