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Many Consumers Only Have a Mobile Phone and No Longer

Question 148

Multiple Choice

Many consumers only have a mobile phone and no longer maintain a landline phone at home. Due to the increased adoption of mobile phones, companies such as Samsung offer a wide variety of phones from basic models to advanced, smartphones. The Samsung Convoy is a basic phone that allows consumers to send and receive calls and text messages as well as a 5 megapixel camera. Samsung's Galaxy smartphone model is one of the most popular phones with high relative market share while the Convoy has low market share. According to the Boston Consulting Group, the Convoy would be classified as a(n) _____ and the Galaxy as a(n) _______.


A) question mark, star
B) dog, question mark
C) question mark, cash cow
D) cash cow, star

Correct Answer:

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