When a PR firm actively combines public relations,marketing,advertising,and promotion into a more or less seamless communication campaign that is as at home on the Web as it is on the television screen and magazine page,it is engaging in
A) full-service public relations.
B) integrated marketing communications.
C) PR convergence.
D) greenwashing.

Question

Quizplus · Accepted Answer

Integrated marketing communications (IMC) involves the integration of various marketing and communication tools and strategies to create a seamless brand message that resonates with the target audience. PR convergence is not a widely recognized term in the industry, making it an unlikely answer. Full-service public relations may involve integrated marketing communications, but it is not specific to it. Greenwashing refers to misleading marketing tactics used to promote a company as environmentally friendly, which is not related to this question.

When a PR Firm Actively Combines Public Relations,marketing,advertising,and Promotion into a More