Which of the following measures would be least likely to be included in a balanced scorecard's customer perspective?
A) revenue growth by product line
B) Total operating income by product line
C) Customer satisfaction rating
D) Percent of repeat sales

Question

Quizplus · Accepted Answer

The balanced scorecard's customer perspective focuses on metrics that reflect the company's success in the eyes of its customers, such as customer satisfaction, retention, and market share. Total operating income by product line (B) is a financial measure, not a direct measure of customer perspective, making it the least likely to be included in the customer perspective of a balanced scorecard.

Which of the Following Measures Would Be Least Likely to Be