Advertising copywriter _____________ recognized in 1841 that there were merchants who needed to reach consumers other than their local newspaper readership.He contacted several Philadelphia newspapers and agreed to broker the sale of space between them and interested advertisers,thus inventing the advertising agency.
A) Volney B. Palmer
B) Cyrus Curtis
C) F. Wayland Ayer
D) J. Walter Thompson
Correct Answer:
Verified
Q1: A product's _ is what sets it
Q2: To ensure that they did not profit
Q3: _reject most traditional advertising and use multiple
Q4: Near the turn of the twentieth century,the
Q6: Many in the advertising industry are calling
Q7: In the fifteenth century,European tradespeople promoted themselves
Q8: _ refers to sophisticated,interactive Web advertising,usually employing
Q9: When most brands in a given product
Q10: The first full-service ad agency was begun
Q11: Advertising in the United States was a
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