Many in the advertising industry are calling for a new way to measure a commercial's effectiveness,_____________,an accountability-based measure of success.

Question

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Return on Investment (ROI) is a measure of the financial effectiveness of an advertising campaign. It takes into account the cost of the campaign and the resulting revenue or profit. This accountability-based measure of success is becoming increasingly important in the advertising industry, as advertisers are looking for ways to ensure that their campaigns are delivering a positive return on investment.

Many in the Advertising Industry Are Calling for a New