________Reject Most Traditional Advertising and Use Multiple Sources-Traditional Media,the Internet,product-Rating
________reject most traditional advertising and use multiple sources-traditional media,the Internet,product-rating magazines,recommendations from friends in-the-know-to not only research a product,but to negotiate price and other benefits.
A) Proactive consumers
B) Up-scale consumers
C) Niche buyers
D) Teenagers
Correct Answer:
Verified
Q1: A product's _ is what sets it
Q2: To ensure that they did not profit
Q4: Near the turn of the twentieth century,the
Q5: Advertising copywriter _ recognized in 1841 that
Q6: Many in the advertising industry are calling
Q7: In the fifteenth century,European tradespeople promoted themselves
Q8: _ refers to sophisticated,interactive Web advertising,usually employing
Q9: When most brands in a given product
Q10: The first full-service ad agency was begun
Q11: Advertising in the United States was a
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