The data sources that make up your research plan either come from existing digital analytics tools or other third-party data providers.It is increasingly becoming common for companies to augment their own data with third-party data for purchase.According to a December 2017 study on data spending by eMarketer,U.S.companies will spend approximately how much on audience data from external providers?
A)$100 million
B)$10 billion
C)$20 billion
D)$5 million

Question

Quizplus · Accepted Answer

According to the December 2017 study by eMarketer, U.S. companies were projected to spend approximately $10 billion on audience data from external providers. This reflects the growing trend of companies augmenting their own data with third-party data to enhance their marketing strategies and business insights.

The Data Sources That Make Up Your Research Plan Either