Setting a high initial price to cover new product costs and generate a profit is
A)penetration pricing.
B)price maximization.
C)ceiling pricing.
D)price skimming.
E)overpricing.

Name: Setting a high initial price to cover new product costs and generate a profit is A)penetration pricing. B)price maximization. C)ceiling pricing. D)price skimming. E)overpricing.
Brand: Quizplus
Rating: 4.9 (42 reviews)

Question

Quizplus · Accepted Answer

Price skimming involves setting a high initial price to cover costs and generate profit, often used for new products.

Setting a High Initial Price to Cover New Product Costs