What is a promotional strategy in which a company appeals directly to customers who demand the product from retailers which demand the product from wholesalers called?
A)Pull strategy
B)Push strategy
C)Express supply chain strategy
D)Straight to customer strategy
E)Consumer targeting strategy

Question

Quizplus · Accepted Answer

A pull strategy involves marketing efforts directed at consumers to create demand, encouraging them to request the product from retailers, who in turn request it from wholesalers.

What Is a Promotional Strategy in Which a Company Appeals