What is setting an initially low price to establish a new product in the market called?
A)Penetration pricing
B)Low ball pricing
C)Trial pricing
D)Price skimming
E)Underpricing

Name: What is setting an initially low price to establish a new product in the market called? A)Penetration pricing B)Low ball pricing C)Trial pricing D)Price skimming E)Underpricing
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Question

Quizplus · Accepted Answer

Penetration pricing is a strategy where a new product is introduced at a low price to attract customers and gain market share quickly.

What Is Setting an Initially Low Price to Establish a New