A company that sells environmentally-friendly,zero-impact products would likely use ________ segmentation to reach out to people that match their lifestyle approach and attitudes towards nature.
A)intrinsic
B)psychographic
C)demographic
D)geographic
E)product-use variables

Question

Quizplus · Accepted Answer

Psychographic segmentation is based on lifestyle, attitudes, and values, which are relevant to a company selling environmentally-friendly products.

A Company That Sells Environmentally-Friendly,zero-Impact Products Would Likely Use ________