Which of the following is correct with regard to the concept of a "product"?
A) The product is made up of the visible features and benefits.
B) When consumers buy a product, they are also buying an image and a reputation.
C) Products are normally classified into two basic groups: those that are consumed in a short period of time and those that last a long time.
D) The value package is the objective features of the product.
E) For a computer, most items in the value package are tangible.

Question

Quizplus · Accepted Answer

When consumers buy a product, they are not only buying its visible features and benefits, but also its image and reputation, which may affect their perception and experience of using the product. Therefore, option B is correct as it reflects the comprehensive nature of a product. Options A, C, D and E either do not fully capture the concept of a product or provide incorrect information about its characteristics.

Which of the Following Is Correct with Regard to the Concept