Hilltel sells smartphones and other electronic devices.The company has decided to sell its products internationally and is considering using a standardized marketing approach wherever it sells its products. Hilltel's CEO thinks that having a standardized marketing strategy will enable the company to control and plan production better.Which of the following,if true about using a single marketing approach,would strengthen her case?
A) It means the company will sell in the same way to countries regardless of culture.
B) It allows for simplifying inventory and quality control processes.
C) It means that more employees will need to be hired at the company's headquarters.
D) It locks the company into one marketing strategy for the long term.
E) It means that more extensive managerial oversight in sales will be needed.
Correct Answer:
Verified
Q183: ComicalYou is a new social media service
Q184: Changing social values have forced companies to
Q190: Hilltel sells smartphones and other electronic devices.The
Q191: Since a person's cholesterol level can be
Q191: ComicalYou is a new social media service
Q192: ComicalYou is a new social media service
Q196: The marketing concept means that the marketing
Q197: Marketing plans, decisions, and strategies are not
Q198: The primary way to distinguish consumer goods
Q200: A few marketing powerhouses like Coca-Cola and
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents