A customer's subjective assessment of benefits relative to costs in determining the worth of a product is known as _____.

Question

Quizplus · Accepted Answer

Value is the correct term for a customer's subjective assessment of benefits relative to costs in determining the worth of a product. This concept encompasses how customers weigh the benefits they receive from a product against its cost, thereby determining its overall value to them.

A Customer's Subjective Assessment of Benefits Relative to Costs in Determining