True Pharmaceuticals manufactures and sells a variety of drugs for a large market consisting of people of different genders,ages,educational backgrounds,lifestyles,geographic locations,and income levels.It assumes that all buyers have similar medical needs and wants.In this scenario,True Pharmaceuticals is most likely demonstrating a _____ to marketing.

Question

Quizplus · Accepted Answer

True Pharmaceuticals is demonstrating a total-market approach by assuming all buyers, despite their diverse backgrounds, have similar medical needs and wants, and not segmenting the market based on these differences.

True Pharmaceuticals Manufactures and Sells a Variety of Drugs for a Large