__________ refers to the strategic combination of the four basic marketing mix elements.
A) The marketing plan
B) The marketing program
C) Strategic control
D) The strategic mix
E) Implementation

Question

Quizplus · Accepted Answer

The marketing program refers to the strategic combination of the four basic marketing mix elements, which are product, price, place, and promotion. This combination is used by companies to achieve their marketing goals.

__________ Refers to the Strategic Combination of the Four Basic