Which of the following describes disintermediation?
A) How one channel intermediary is able to control the entire marketing chain
B) What happens when the risk of legal action is threatened in the supply chain
C) When customers deal directly with manufacturers and bypass traditional channel intermediaries
D) When customers decide to switch brands because their main choice is no longer available
E) Eliminating the functions of marketing intermediaries in the supply chain

Question

Quizplus · Accepted Answer

Disintermediation occurs when customers bypass traditional intermediaries, such as retailers or wholesalers, to purchase directly from manufacturers.

Which of the Following Describes Disintermediation