To compete in the fast-growing hybrid segment, Honda introduced the Civic Hybrid with unique styling and great fuel economy. The Civic Hybrid was based on the traditional Honda Civic. Which product development strategy has Honda implemented?
A) repositioning
B) new product line
C) product innovation
D) product improvement
E) product line extension

Question

Quizplus · Accepted Answer

The Civic Hybrid is an extension of the existing Honda Civic product line, incorporating hybrid technology to offer a new variant with improved fuel economy. This strategy adds more variety to the Civic lineup without creating an entirely new product category.

To Compete in the Fast-Growing Hybrid Segment, Honda Introduced the Civic