Demographically balanced diary panels enable the service provider to
A) Save on the cost of assembling the panel.
B) Use the same panel members for all U.S. markets.
C) Assume that all panel members have the same lifestyle.
D) Generalize panel purchasing data to the population as a whole.
E) Disregard the effects of different ethnic backgrounds on purchase data.

Question

Quizplus · Accepted Answer

Demographically balanced diary panels are designed to reflect the diversity of the population, allowing the service provider to generalize the purchasing data collected from the panel to the broader population.

Demographically Balanced Diary Panels Enable the Service Provider to