"Comsopolitans", "Boomtown Singles" and "Shotguns and Pickups" are examples of the 66 segments used in which of the following systems?
A) Dun & Bradstreet global commercial database
B) Standard Industrial Classification system
C) Nielsen's PRIZM system
D) NAICS
E) Arbitron rating system

Question

Quizplus · Accepted Answer

Nielsen's PRIZM system is a consumer segmentation system that classifies U.S. households into 66 segments based on demographics and consumer behavior, with names like "Comsopolitans", "Boomtown Singles", and "Shotguns and Pickups".

"Comsopolitans", "Boomtown Singles" and "Shotguns and Pickups" Are Examples of the 66