According to recent research about personality and energy drink preferences (Smidt & DeBono, 2011), those high in self-monitoring would likely prefer which brand of energy drink in a consumer taste test study?
A) Superstar Energy
B) Acme Energy Drink
C) Energy Enhancer
D) Energy for You

Question

Quizplus · Accepted Answer

High self-monitors are more likely to prefer brands that project a desirable image, and "Superstar Energy" suggests an image of success and prominence, appealing to their sensitivity to social cues and desire for a positive social image.

According to Recent Research About Personality and Energy Drink Preferences