What does segmenting markets involve?
A) distinguishing expected service and perceived service
B) distinguishing customers according to common characteristics
C) analyzing the management perceptions of consumer expectations
D) distinguishing service quality specs and service delivery
E) analyzing the external methods to communicate with customers

Question

Quizplus · Accepted Answer

Segmenting markets involves distinguishing customers according to common characteristics to better target and serve different groups within the market.

What Does Segmenting Markets Involve