Explain the ten determinants of service quality contributed by Parasuraman, Zeithamel, and Berry.
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Q67: To segment markets means to distinguish customers
Q68: A(n) _ consists of a series of
Q69: What is gap analysis?
Q70: _ includes all supplier-initiated contact with customers.
A)
Q71: Gathering data through focus groups and surveys
Q73: Phone contacts, focus groups, and survey results
Q74: The determinant of service quality pertaining to
Q75: What is the first step in performing
Q76: What does segmenting markets involve?
A) distinguishing expected
Q77: Measurement data such as height, weight, volume,
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