How should a salesperson respond to a loss of sale or the loss of an entire account to a competitor?
A) Criticize the competition's product that the customer has bought.
B) Tell the customer that the other company makes poor products.
C) Tell the customer how unethical the competitor is.
D) Thank the customer for past business dealings.
E) Stop calling the account entirely.

Question

Quizplus · Accepted Answer

Thanking the customer for past business dealings is a professional and positive response. It leaves the door open for future interactions and maintains a good relationship with the customer, despite the loss of the sale or account. Criticizing the competition or stopping communication entirely are not constructive strategies and can harm the salesperson's reputation and potential future business opportunities.

How Should a Salesperson Respond to a Loss of Sale