Dixie Chopper is advertised as the world's fastest lawn mower. When the Dixie Chopper salesperson approached Keith Oxley, owner of Oxley Landscaping, he said, "Bill Mason told me that you're an impatient man and that I ought to show you my product." What type of approach statement was the Dixie Chopper salesperson using?
A) Introductory
B) Referral
C) Premium
D) Complimentary
E) Product

Question

Quizplus · Accepted Answer

The salesperson used a Referral approach by mentioning Bill Mason's recommendation to introduce the product, leveraging an existing relationship or opinion to gain trust and attention.

Dixie Chopper Is Advertised as the World's Fastest Lawn Mower