Sheryl Madison is a salesperson working for Vanilla Dream, a patisserie. During a sales call, she walks into a restaurant manager's office, places a couple of specialty mini cakes at his table and says nothing as she waits for the manager to taste the cakes and comment on her product. Which of the following approaches has Sheryl used?
A) Premium approach
B) Introductory approach
C) Product approach
D) Complimentary approach
E) Customer benefit approach

Question

Quizplus · Accepted Answer

Sheryl used the Product approach by directly presenting the product (specialty mini cakes) to the potential client without initially discussing or promoting it, allowing the product itself to make the first impression and spark the conversation.

Sheryl Madison Is a Salesperson Working for Vanilla Dream, a Patisserie