Ashana Vogel, a book salesperson, approaches a prospect with the following words, "Hello, Dr. Stein-your colleague Josh Stockard suggested I contact you concerning our new accounting workbooks." What type of approach is Ashana using?
A) Introductory
B) Referral
C) Premium
D) Complimentary
E) Product

Question

Quizplus · Accepted Answer

Ashana is using a referral approach by mentioning Josh Stockard's recommendation to contact Dr. Stein, leveraging an existing relationship to establish trust and rapport.

Ashana Vogel, a Book Salesperson, Approaches a Prospect with the Following