Sid Tucker is a salesperson working for Shades, a cosmetic company. He offers a small basket filled with complimentary products from Shades' new line of winter makeup to the manager of a large department store. Identify the type of approach used by Tucker.
A) Premium approach
B) Introductory approach
C) Product approach
D) Complimentary approach
E) Customer benefit approach

Question

Quizplus · Accepted Answer

The premium approach involves giving a potential customer a gift or sample at the beginning of a sales interaction to create goodwill and interest in the product or service being sold. In this scenario, Sid Tucker is using complimentary products as a gift to the manager, which aligns with the premium approach.

Sid Tucker Is a Salesperson Working for Shades, a Cosmetic