________ is effective for consumer goods salespeople in straight rebuy situations.
A) Need-satisfaction
B) Memorized
C) Barrier
D) Problem-solution
E) Formula

Name: ________ is effective for consumer goods salespeople in straight rebuy situations. A) Need-satisfaction B) Memorized C) Barrier D) Problem-solution E) Formula
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Question

Quizplus · Accepted Answer

The formula approach is effective in straight rebuy situations as it follows a structured presentation, which is suitable when the buyer's needs are well understood and consistent.

________ Is Effective for Consumer Goods Salespeople in Straight Rebuy