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Walter Sells Sporting Goods

Question 99

Multiple Choice

Walter sells sporting goods. During sales call planning for an upcoming appointment with a prospect, Walter determines that the prospect could save 10% annually on golf balls by purchasing 50 units of Pinnacle golf balls from Walter. He has determined this advantage while developing a(n) :


A) value analysis.
B) customer benefit plan.
C) individualized sales call objective.
D) customer profile.
E) customized marketing objective.

Correct Answer:

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