If a manufacturer requires that its wholesalers and retailers buy merchandise only from it, the contract is a(n) ________ contract.
A) exclusive dealership
B) reciprocity
C) product discrimination
D) deceptive slotting
E) price discrimination

Question

Quizplus · Accepted Answer

An exclusive dealership contract requires that the wholesalers and retailers buy merchandise only from the manufacturer, ensuring that the manufacturer's products are the only ones sold by those distributors. This type of agreement helps in securing a dedicated distribution channel for the manufacturer's products.

If a Manufacturer Requires That Its Wholesalers and Retailers Buy