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Global Marketing Study Set 5
Quiz 12: Global Marketing Channels and Physical Distribution
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Question 61
True/False
Laura Ashley,The Body Shop,Victoria's Secret,Starbucks,the Disney Store and Gap are examples of global retail operators that can be classified as specialty retailers since they offer less variety than department stores.
Question 62
True/False
Today,"conbinis" are ubiquitous in Japan,with tens of thousands of store locations.
Question 63
True/False
The French Connection Group PLC closed all of its U.S.and Japanese stores,as well as underperforming stores in Europe.
Question 64
True/False
Swedish furniture retailer IKEA pulled meatballs from its cafeterias and grocery sections in several countries after food inspectors found some samples that contained horse meat.
Question 65
True/False
The reason why Saks Fifth Avenue has licensed stores in the Middle East is to limit their risk when targeting unfamiliar,difficult-to-enter markets.
Question 66
Multiple Choice
A variety of environmental factors have combined to push retailers out of their home markets in search of opportunities around the globe.All of the following reasons are responsible for such a move except:
Question 67
True/False
Hypermarkets are a hybrid retailing format combining the discounter,supermarket,and warehouse club approaches under a single roof.
Question 68
True/False
Germany's Aldi and Lidl ("Where quality is cheaper!")and France's Leader Price ("Le Prix La Qualité en Plus!")are among the most popular discount retailers.
Question 69
True/False
Selfridge fell victim to various demons and vices and was ousted from the company he had founded.
Question 70
Multiple Choice
Saks Fifth Avenue has ________ stores in the Middle East.
Question 71
Multiple Choice
When British entrepreneur Richard Branson established the first Virgin Megastore in France,he invested a great deal of money to develop a retail space on the famous Champs-Elysées.Judging by the approach Branson used,he and his management team must have viewed France as:
Question 72
True/False
When Carrefour,Tesco,or Walmart set up shop in developing countries,they provide customers with access to more products but at higher prices than were available previously.This is an example of global retailing.
Question 73
Multiple Choice
The entry global retailing market expansion strategies include all of the following except:
Question 74
True/False
Walmart's international expansion in the mid-1990s coincided with disappointing financial results in its home market.
Question 75
True/False
Japanese retailers traditionally offered few extra services to clientele;their stock was chosen not according to consumer demand but,rather,according to purchasing preferences of the stores.
Question 76
True/False
Nakumatt,is a supermarket chain in Kenya,where people go to show that they are educated and prosperous and cognizant of larger affairs.
Question 77
True/False
Walmart pulled out of Germany;Best Buy closed several stores in China.These examples illustrate that it is not possible to export a retail business model that has proven successful in the domestic market.