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Global Marketing Study Set 5
Quiz 2: The Global Economic Environment
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Question 61
Multiple Choice
To the extent that a country sells more goods and services abroad than it buys,there will be:
Question 62
Multiple Choice
The United States' growing trade deficit reflects a number of factors,which exclude:
Question 63
True/False
The important fact to recognize about the overall balance of payments is that it is always in balance,although imbalances do occur in subsets of the overall balance.
Question 64
Essay
Authors Prahalad and Hammond have identified several assumptions and misconceptions about the "bottom of the pyramid" (BOP).Explain these assumptions,giving examples.
Question 65
Essay
Some people believe that marketing is relevant only in affluent,industrialized countries,whereas others believe that the role of marketing is to identify people's needs and wants worldwide,irrespective of the economy.Giving examples of companies involved in energy conservation and technology,support the latter argument.
Question 66
True/False
The foreign exchange market consists literally of a buyer's and a seller's market where currencies are traded for both spot and future delivery on a continuous basis.The forward market is for immediate delivery and the spot market is for future delivery.
Question 67
Essay
The newly independent countries of the former Soviet Union present an interesting situation: income is declining,and there is considerable economic hardship.The potential for disruption is certainly high.Are these disruptions problem cases,or are they attractive opportunities with good potential for moving out of the low-income category?
Question 68
Essay
What are some challenges facing the BRIC framework? Explain with examples from a corporation.
Question 69
True/False
When a company conducts business across boundaries in countries with different currencies,it is thrust into the turbulent world of exchange risk.
Question 70
True/False
A country with a positive current account balance has a trade deficit;that is,the outflow of money to pay for imports exceeds the inflow of money for sales of exports.
Question 71
Multiple Choice
The "balance of payments" is a record of all economic transactions between the residents of a country and the rest of the world.It is divided into the current and capital accounts.Current accounts include all of the following except:
Question 72
Multiple Choice
The fastest-growing sector of world trade includes:
Question 73
Multiple Choice
The top global merchandise exporter is:
Question 74
Multiple Choice
One of the major issues in trade relations between the high- and lower-income countries is trade in:
Question 75
True/False
The CEO of Otis Elevators says they measure elevator populations in countries as units installed per thousand people.According to this,China is about one-half an elevator per thousand people.
Question 76
True/False
The "balance of payments" is a record of all economic transactions between the residents of a country and the developed countries of the world.
Question 77
Multiple Choice
Measuring elevator populations in countries measured as units installed per thousand people gives an estimate of the market for elevators.That China has about one-half an elevator per thousand people is indicative of: