In most markets,the innovators and early adopters are probably too small of a group to allow a new product or service to be financially successful.

Question

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Innovators and early adopters are typically a small percentage of the overall market, and therefore their purchasing power alone may not be enough to make a new product or service financially successful. It is typically the early majority, late majority, and laggards who make up the larger portion of the market and bring in the revenue needed for success.

In Most Markets,the Innovators and Early Adopters Are Probably Too