In a 1972 study, Bransford and Johnson read an abstract passage aloud to participants who then had to recall as much information as possible. Some participants were also shown a picture that was described by the passage either before or after they heard the passage read. Which group remembered the MOST information?
A) people who saw the picture after hearing the passage
B) people who saw the picture before hearing the passage
C) people who did not see any picture
D) people who drew their own picture while the passage was being read

Question

Quizplus · Accepted Answer

Participants who saw the picture before hearing the passage remembered the most information because the image provided a context or framework that helped them organize and interpret the information in the passage more effectively.

In a 1972 Study, Bransford and Johnson Read an Abstract