According to the elaboration likelihood model,persuasion occurs through the ________ routes.

Question

Quizplus · Accepted Answer

The elaboration likelihood model of persuasion suggests that there are two primary pathways to changing attitudes: the central route, which involves careful and thoughtful consideration of the arguments (content of the message), and the peripheral route, which involves other cues outside the message content, such as the attractiveness or credibility of the source.

According to the Elaboration Likelihood Model,persuasion Occurs Through the ________