If a drug company wants to persuade skeptical customers to buy a new medicine,the company should consider all of the following strategies EXCEPT

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Delivering a one-sided argument that the medicine is superior might not be effective for skeptical customers, as they are likely to look for balanced information that acknowledges potential downsides or limitations. Strategies that involve credibility (A), repeated exposure (C), and emotional appeal (D) are more likely to persuade skeptical audiences.

If a Drug Company Wants to Persuade Skeptical Customers to Buy